Internet Vs. Telephone Data Collection
Does method matter?
Cary J. Nadel Vice President, Burke Information, Communications, Entertainment Research, United States.Allen Hogg Director of Marketing, Burke Interactive, United States. andJeff Miller Senior Vice President, Burke Interactive, United States.
INTRODUCTION
Using the internet to collect survey data has become a common method for marketing research studies. According to the industry newsletter Inside Research, major marketing research companies in the United States generated approximately $100 million in revenues from online research in 1999, not including revenue generated for World Wide Web site audience measurement. This...