Retail vs. Direct
What is the role of the internet?
Ray Poynter Millward Brown IntelliQuest, United Kingdom.
THE CONTEXT
People who are buying a PC for their home or for work are in the vanguard of internet adoption. The home access figures are well ahead of most estimates of the general internet penetration for the countries reported.
TABLE 1: ACCESS TO THE INTERNET AT HOME, 1999
France | Germany | United Kingdom | United States | |
Yes | 35% | 51% | 61% | 83% |
No | 65% | 49% | 39% | 17% |
Base | 1,144 | 1,145 | 1,130 | 2,394 |
Table 1 shows marked differences amongst the benchmark countries. Not surprisingly,...