Qualitative research and the Internet

Patricia Quigley and Ray Poynter

Do not panic! The Internet does not mean that traditional qualitative approaches and techniques will suddenly be replaced or supplanted by unwelcome, lower-cost, lower-quality, inferior substitutes from the cyber-realm.

Qualitative research and the Internet

Enhancing skills and breaching boundaries

Ray Poynter Millward Brown andPatricia Quigley Millward Brown

THE COMPLEMENTARY TECHNIQUES

The main theme of this paper is to consider the new opportunities created for qualitative research by the Internet, the additional skills that must be mastered, and the boundaries that can then be breached. This paper is not intended to be a manual on how to organise and administer Internet-related qualitative research. However, this section will briefly outline the techniques which we think are of most interest at the moment.

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