While We 'Go Create' You Need To 'Go Measure'
Lessons learned while implementing a media strategy for Sony
Tim Foley Director, Communication Insights, OMD Worldwide, United Kingdom.Peter Magnani European Communications Strategy Director, OMD Europe, United Kindgom. andLeigh Terry Head of Interactive, OMD UK, United Kingdom.
SONY STRATEGY
Sony has always stood for quality and its success to date has come from a focus on individual products. In spite of this, Sony has built a strong heritage without an overriding umbrella or generic message. However, the world is changing and Sony's sector has become intensely...