Using Behavioural Affinities On Web Sites To Maximise One's Media Plan
New online targeting tools
Bruce Hoang Business Development Manager for NetObserver Europe, Novatris, France. andDaniel Brechignac Director of Universal Interactive, Universal McCann, France
INTERESTING BEHAVIOURAL INDICATORS FOR ONLINE MEDIA PLANING
In the early days of the Internet the goals of on-line communication consisted of achieving visibility on websites without caring much about the diversity of consumer profiles. According to general studies, Internet users were seen as a high level of 'male' consumers with equipment at home and higher revenues. Still the Internet media addresses a...