Latest developments on the portable people meter
The U.S. market trial in Philadelphia
Robert H. PatchenArbitron IncandBrian Harris–KojetinArbitron Inc
INTRODUCTION
To say that radio and the other electronic media are undergoing rapid change is a gross understatement. The combination of digital broadcasting technology, audio/video streaming on the Internet and deregulation is totally reshaping the landscape for both the new and traditional electronic media. As we enter the 21st century, consumers will enjoy a vast new array of entertainment and information sources never before available. Thanks to digital technology the whole notion of the 'mass media' may...