Static and dynamic models in client satisfaction studies. Toll price optimisation in the highway privatisation process in Sao Paulo

Setting toll charges involves one of the most important rights of the free citizen in a democratic regime: the freedom to come and go.

Static And Dynamic Models In Client Satisfaction Studies

Toll price optimization in the highway privatization process in São Paulo

Nelson Acar Filho General Ad-Hoc Director, Indicator Pesquisa de Mercado, Brazil.Armando Carradore General Manager, Business Simulation Division, Indicator Perfil – Investigacion Y Marketing, Argentina.Sueli Daffre Carvalho Director of SD&W, Modelagem Estatística e Assessoria, Brazil.Mário Mattos, Business Director, Indicator Pesquisa de Mercado, Brazil.Clifford Alexander Young Methodology Manager, Indicator Pesquisa de Mercado, Brazil. andMichael Paul Zeitlin Chief of the Transportation Department, State of São Paulo, Brazil.

SUMMARY OF THE STUDY

One...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands