Reputations, The Internet, And The Future
A report from the second Echo World Editors' Forum
Stephen Welch Market Research Director, Echo Research, United Kingdom
BACKGROUND – THE FIRST ECHO WORLD EDITORS' FORUM
The Echo World Editors' Forum was first run in 1999 when Echo Research conducted interviews with 40 of the leading business editors around the world. The sample was selected by communication specialists in each country to reflect the most prestigious and innovative business media in each country. This qualitative research was then supplemented with extensive desk research leading to the publication of the first Echo World Editors'...