What Do Women Really Want Online?
The role of magazine brands on the internet
John Rodenburg Research Manager, VNU Tijdschriften B.V., The Netherlands
INTRODUCTION
Up to now, many assertions about the internet had to be backed up by figures from the United States. VNU Magazines discovered this when devising its internet strategy for women's magazines and magazine sites. Whenever digital future prospects are discussed, references are made to the signals coming from the United States. However, even though the internet crosses borders, it would be wrong to ignore the cultural differences.
In order to expand its knowledge of women...