The future of dynamic eMarketplaces in Asia Pacific

This paper addresses the eBusiness marketplace in Asia Pacific in the latter half of 2000, with a focus on long-term return on equity models.

The Future of Dynamic eMarketplaces in Asia Pacific

Lane LeskelaGartner e-Business Intelligence Services (eBIS)

THE EMARKETPLACES PREMISE

The eBusiness marketplace is really only beginning to take root in Asia Pacific in the latter half of 2000, with a focus on long-term return-on-equity models. The dot.com hype through April of this year was a distraction for real businesses needing to understand that they must e-enable to achieve their click-and-mortar potential. Scores of get-rich-quick dot.coms with stupid business plans have left a path of bad faith in the Internet marketplace in their wake.

Internet leverage is now understood to make the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands