The retail shake up in Asia

For years, Asian trade lagged behind other continents in modernising its mass distribution channels. Until recently strong traditional distribution channels marked the Asian retail sector.

The Retail Shake Up In Asia

From Asian brand consumers to western chain store shoppers

Laurent ZellerTaylor Nelson Sofres and Helen Passingham-HughesTaylor Nelson Sofres

INTRODUCTION

For years, the Asian trade lagged behind the other continents in modernising its mass distribution channels. Until recently, the retail sector in Asia was marked by the strength of traditional distribution channels. Today (probably boosted by recent economic turmoil) the system is undergoing rapid and far-reaching changes. Local markets weakened by two years of recession are seeing the arrival of major foreign retail giants, eager to impose their methods and know-how....

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