The Retail Shake Up In Asia
From Asian brand consumers to western chain store shoppers
Laurent ZellerTaylor Nelson Sofres and Helen Passingham-HughesTaylor Nelson Sofres
INTRODUCTION
For years, the Asian trade lagged behind the other continents in modernising its mass distribution channels. Until recently, the retail sector in Asia was marked by the strength of traditional distribution channels. Today (probably boosted by recent economic turmoil) the system is undergoing rapid and far-reaching changes. Local markets weakened by two years of recession are seeing the arrival of major foreign retail giants, eager to impose their methods and know-how....