Understanding the eService adoption Path

Sarah Ball and Karen Riddell

The aim of this paper is to look at how international research has assisted in bridging the gap between theory and practical market issues.

Understanding The eService Adoption Path

Market segmentation and the impications for service suppliers

Sarah BallDirector, Prodata Partners Ltd, United Kingdom. and Karen RiddellHead of Market Intelligence, Corporate Clients Division, British Telecom, United Kingdom.

INTRODUCTION

Internet and eBusiness propositions offer telecommunication companies the opportunity to develop higher and wider contacts within customer organisations, to be more solutions focused, and forge customer partnerships. In terms of the speed with which the market is moving towards internet provider (IP) based solutions, and the strength of competitive offerings, telecommunication companies cannot afford not to make this technology a fundamental part...

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