How Early Can Video Revenue Be Accurately Predicted

Elsie Prosser

Americans love videos. Last year, consumers spent $17.4 billion on videos, renting 3 billion and buying 700 million (VSDA, 2000).

How Early Can Video Revenue Be Accurately Predicted

Elise K. ProsserUniversity of San Diego

Americans love videos. Consumers rate video viewing as their number one favorite leisure activity (VSDA, 1998). Every week at least 30 percent of all VCR households rent a video, and nearly 70 percent rent at least once a month. The average household with children owns several videos, and many households collect them for their 'video libraries.' In 2000, consumers rented more than 3 billion videos and purchased more than 700 million, with continued growth expected (VSDA, 2000).

VIDEO INDUSTRY BACKGROUND

The video industry has even...

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