The Market Research Industry: View from The Bridge

John Kelly

John Kelly, president of ESOMAR, writes a wide-ranging article on the key issues affecting the market research industry and outlines his vision for the future.

The Market Research Industry

View form the Bridge

John Kelly, Market Direction

At ESOMAR we hope that, in a modest way, we can through the work of our profession contribute to the continuation and development of democracy, and by education help to fight obscurantism. 

We believe that the way to combat threats to our way of life (specifically terrorism) is by having justice, fairness, human rights, rational debate, fair trade, inter-cultural understanding and development. A key element of our mission is to help make peoples voices heard, by providing a platform for the open exchange of...

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