The Ad Council Continues to make a Difference

This article describes the public service advertising role of the Advertising Council and was prompted by the events of September 11th 2001.

The Ad Council Continues to Make a Difference

Peggy Conlon The Advertising Council

As the nation struggled to respond to the devastating events of September 11th, The Advertising Council reached out to the American people by providing them with public service messages of help and healing.

Founded as The War Advertising Council shortly after the attack on Pearl Harbor, the Ad Council's mission has never been clearer than it is today. The Ad Council continues to marshal the volunteer forces of the advertising and media industries to help Americans when they need it most. Some examples include filming a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands