Local Expert Uses Research to Fish for All the Answers

This article describes a research project for Fish4, a range of interactive online services backed by regional newspapers.

Local Expert Uses Research to Fish for All The Answers

Sandra MacleodEcho Research

Fish4 is the umbrella brand name of a range of interactive online services, backed by the majority of the UK's regional newspapers. Through its entry point on the internet at www.fish4.co.uk, consumers can search vast databases of cars, homes, jobs and other directorybased services.

A major investment

Backed by the UK's regional press, the Fish4 site was launched in October 1999 and marks a major investment in interactive media.

Acting as an entry point to a range of online services, the Fish4 site provides access...

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