Kompas 2nd Generation: Typologies that Travels in Time and Space
Regin Reinert, Bo Elvers, Rolf RandrupGallup/TNS andProfessor Flemming HansenCopenhagen Business School1
Concept of Values
The Kompas is an attempt to encompass as much information as possible about social character in contemporary society using only a limited number of dimensions. In order to understand the system, it is necessary to grasp the nature of 'social character', Riesmann (1950) writes: 'The term as thus defined is less inclusive than 'personality', the word which in current usage denotes the total self, with its inherited...