The Meaning of Colours in Design

Gorm Gabrielsen, Tore Kristensen, Jens Halling and Flemming Hansen

Describes a study that investigates the effects of different design colours on the same product, particularly in the way that it is perceived and evaluated by consumers.
  

The Meaning of Colours in Design

Tore Kristensen, Flemming Hansen, Gorm Gabrielsen and Jens Halling Forum for Advertising Research and Centre For Design and Business Development Copenhagen Business School

1. BACKGROUND

Among artists, colour is described along three dimensions: hue, chroma and value. (Munsell, 1966). Hue reflects where on the rainbow, the particular colour is to be found, i.e. blue, red, green, etc. Value is the degree of darkness or lightness of the colour, measured on a scale, ranging from black to pure white. Chroma has to do with the density...

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