A Comparative History of Advertising Self-regulation in the UK and the US*
Gordon E. Miracle, Michigan State University andTerence Nevett, Central Michigan University, USA
INTRODUCTION
The purpose of this article is to describe and compare the British and American systems of advertising self-regulation, seeking to identify the factors that were important in determining their present forms. Advertising self-regulation has been an increasingly important topic in many countries in recent years, but there is little literature on its history and development. An understanding of history has a practical value in helping one to understand the...