A Comparative History of Advertising Self-regulation in the UK and the US

This article describe and compares the British and American systems of advertising self-regulation, and seeks to identify the factors that were important in determining their present forms.

A Comparative History of Advertising Self-regulation in the UK and the US*

Gordon E. Miracle, Michigan State University andTerence Nevett, Central Michigan University, USA

INTRODUCTION

The purpose of this article is to describe and compare the British and American systems of advertising self-regulation, seeking to identify the factors that were important in determining their present forms. Advertising self-regulation has been an increasingly important topic in many countries in recent years, but there is little literature on its history and development. An understanding of history has a practical value in helping one to understand the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands