Developments in international readership research

Pym Cornish

Finance, commerce and industry have become increasingly internationalised over the past 25 years, because of the growth in multi-national enterprises and also as a result of advances in communication.

Developments in International Readership Research

Pym CornishResearch Services Ltd

The past 25 years have seen the development of international readership research from a few studies by single publishers into an established means of buying and selling space in international media. It owes its growth to the developments in media which have taken place in this period. In turn, the media have responded to political, industrial, financial, social and technical developments which have both created the demand for increased international communication and made it possible for these needs to be satisfied.

The political foundations for internationalism in its present form...

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