Intel: the inside story

Tells the story of how Intel Corporation used powerful marketing to turn itself from a manufacturer of commodity components into the owner of one of the world's most powerful brands.

Intel: The inside story

Tim Jackson

Intel Corporation makes higher profits than the world's ten biggest PC makers combined. This article explains how Intel used powerful marketing to turn itself into from a manufacturer of commodity components into the owner of one of the world's most powerful brands.

In October 1989, newspapers across the US ran an unusual full-page ad. Plastered across the page was the number '286' – the name of the microprocessor that was Intel's biggest selling product. On top of it, a huge X had been spray-painted in vivid red.

At first sight, the ad looked like...

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