The irresistible rise of Cadbury's Creme Eggs

This paper analyses how advertising for Cadbury's Creme Eggs has contributed to a significant volume growth of the brand over a 12-year period.
Agency: Leo BurnettAuthor: Alan Cooper

The irresistible rise of Cadbury's Creme Eggs

INTRODUCTION

This advertising case history is different from most of those submitted for an Advertising Effectiveness Award. Instead of reporting on a launch or advertising campaign of one or two years duration, the time scale of this paper is in decades. This paper will show how advertising for Cadbury's Creme Eggs has contributed to the significant volume growth of the brand over a twelve year period.

In the 1960's Cadbury's Creme Eggs were selling small volumes in the 4-6 week period prior to Easter as...

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