Logo Vs Lexus: Which Guide To The Global Future?

Paul Feldwick

This essay compares and contrasts the views of Noami Klein's book 'No Logo' with Thomas Friedman's in his book 'The Lexus and the Olive Tree'.

Logo vs. Lexus

Which Guide to the Global Future?

Paul Feldwick

Some two years since its first appearance, Naomi Kleins No Logoremains high in the bestseller lists, and its cool black jacket, complete with (ironic?) trade mark symbol, can still be seen all over campuses and commuter trains. Highly readable and packed with interesting facts and anecdotes, it has introduced many readers to a wide range of big global issues: from the exploitation of workers in Asian export processing zones to the so-called invasion of public space by intrusive promotion; from the uncontrolled power of multinational corporations to...

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