Agency: Ogilvy & Mather | Authors: David Furnish and Katrina Michel |
Never underestimate the power of advertising: How advertising is helping to promote the giving of flowers
INTRODUCTION
This paper is about the marriage between a highly involving message and a highly impactful medium. The message is an unusual one, the uplifting nature of giving and receiving flowers. The medium is Superlites - close enough to the point of purchase to allow consumers to act on the message. During the bleak winter months of 1991, the good people of Yorkshire were exposed to a generic campaign for flowers designed...