Data is Key to New S&N Loyalty Schemes

This case study describes how the pub, bar and restaurant chain Scottish and Newcastle Retail amalgamated three existing 'discount at the point of sale' programmes and developed them into one sophisticated, data driven system.

Sales Promotion

Data is Key to New S&N Loyalty Schemes

Maggie Templeman

Following nearly a year of evaluation and trialling, Scottish and Newcastle Retail (S&N), one of Britains best-performing pub, bar and restaurant operators, relaunched its customer loyalty schemes across its nationwide network of 500 restaurants late last year.

Running on a single, newly implemented infrastructure, incorporating combined payment and loyalty terminals, the scheme brings together three existing discount at the point of sale programmes. These have been substantially upgraded to bring them in line with Leisure Plus, S&Ns fourth loyalty scheme, which it inherited as part of the...

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