Travel Broadens the Mind - The Case for International Research

Stephen Connell

International business-to-business (B2B) research is growing. Discusses: increasing opportunities for market research in international or global business, methods and implications, cultural and country differences, all with illustrations.
  

Travel Broadens the Mind the Case for International Research

Stephen Connell, MORPACE International Ltd

THE CHALLENGE

People can enjoy working in market research for a number of reasons. For some it is a business, like any other, and they enjoy part or all of the selling, organisational and management aspects. Others look for intellectual challenge either methodological or substantive. In the business-to-business (B2B) market there is a strong case for saying that substantive interest is increasingly found in international projects: that researchers can really make a difference in the design, execution and interpretation of...

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