eB2B: Analysis of Business-to-Business e-Commerce and How Research Can Adapt to Meet Future Challenges
Darren Noyce, MRSL
ENVIRONMENT: CONTEXT AND ISSUES
Linking B2B e-commerce and research together, Rajesh Nakhwa of US B2B e-commerce firm Ariba has stated in Quirks (October 2000):
In todays competitive climate of global e-commerce, customer loyalty is a key factor to success...companies are demanding immediate access to customer feedback in all aspects of their business experience...e-businesses realise that sustaining a healthy...