eB2B: Analysis of Business-to-Business e-Commerce and How Research Can Adapt to Meet Future Challenges

This paper will examine the current possibilities and probabilities for business-to-business (B2B) e-commerce.
  

eB2B: Analysis of Business-to-Business e-Commerce and How Research Can Adapt to Meet Future Challenges

Darren Noyce, MRSL

ENVIRONMENT: CONTEXT AND ISSUES

Linking B2B e-commerce and research together, Rajesh Nakhwa of US B2B e-commerce firm Ariba has stated in Quirks (October 2000):

In todays competitive climate of global e-commerce, customer loyalty is a key factor to success...companies are demanding immediate access to customer feedback in all aspects of their business experience...e-businesses realise that sustaining a healthy...

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