The Role of Category Management
Coors creates beneficial bonds with its distributors and retailers
Loretta Martinis Coors Brewing Company
Understanding your customers' buying habits and ultimate needs has become the driving force behind companies becoming actively involved in category management. This is a mutually beneficial process for both manufacturer and retailer. Knowing who your ultimate consumer is and what it is that initiates his or her purchase of your product will open the door for greater opportunity to supply that product in the most opportune places.
Category management
Category management is the relationship between the...