The United States Postal Service Delivers the World

Tony Gallo

The author describes how the U.S. Postal Service set out to position itself as a service to help companies expand beyond U.S.

The United States Postal Service Delivers the World

IBU applies integrated marketing to help companies go global

Tony GalloUnited States Postal Service

As one of the country's most established institutions, the U.S. Postal Service (USPS) has been serving the American public since 1775. Through rain, sleet and snow, the USPS delivers to every household and business in the United States. Evolving from horseback delivery to trucks, trains and jets, the Postal Service is constantly seeking better ways to serve the country.

Recently, the U.S. Postal Service determined that one important way to serve the United States is to help...

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