The Hi-Tech Crystal Ball

This article describes a group of marketing research techniques known as Trade-Off Analysis which, it claims, enables the marketer to predict which potential features of a new product will lead to the largest growth in sales.

The Hi-Tech Crystal Ball

How to predict (and shape) the future of your new product

Dick McCullough, Macro Consulting.

How would you like to have a crystal ball that would tell you which three of the 30 or 40 product features you could build into your new product would generate the most sales? Or which price would maximize gross profit? Or market share? How would you like to have a crystal ball that would tell you who would be your core customer for this new product and how many would sell in the first year?

And wouldn’t it...

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