1999 Media Outlook: Radio

Discusses the state of U.S. radio in 1999, and predictions for the future.

1999 Media Outlook – Radio

David M. Kantor, Chancellor Media Networks

In 1998, radio ad revenue reached an all-time high of over $15 billion, up approximately 12 percent from 1997’s record setting year. The fact that the radio industry, perceived as mature, could be as popular as ever, both with listeners and advertisers, indicates its strength and appeal.

Listeners have benefited as radio introduced new programming for specific demographics and worked to reduce format duplication. The stability and broad station ownership of such groups as Chancellor Media, with multiple stations in most of the top markets, provides the...

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