The True Cost Of Customer Acquisition

Wayne Rosenberger

Discusses the methods, and the costs, of acquiring customers. A marketing database is essential.

The True Cost of Customer Acquisition

A marketing database is the first step in making an accurate determination

Wayne RosenbergerDiMark/Harte-Hanks

The competition is getting tougher as mergers dominate the scene. Marketing resources are increasingly limited. Every dollar has to count. At the same time, marketing is getting more complicated. New media, such as the Internet, and a more sophisticated prospect and customer universe have combined to create new challenges, and more opportunities. There is no magic formula for success, but one thing is for sure: without the ability to analyze, track, measure and account for your efforts, valuable resources...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands