Data-Driven Marketing An Important New Tool
How data is driving many of today's most innovative marketing programs
Steve CousineauPamet River Inc.
Data-driven marketing has traveled light years from its humble beginnings in the mid-1980s when about five percent of U.S. companies were gathering and using data on customers' buying habits and lifestyles. Today, it has become one of marketing's most important trends with companies of all sizes investing millions into sophisticated database marketing and customer relationship management programs.
The trend shows no sign of slowing. These new tools are not only helping organizations better understand and interact...