Agency: TBWA | Authors: Jane Fiori |
Raising the standard and standing of nursing recruitment - building a positive image in hard times
INTRODUCTION
As with recruitment for other careers, advertising is a major vehicle for the promotion of the nursing profession. It can be both highly visible and persuasive in complementing other more mundane sources of career information.
This case study describes the recruitment campaign which has aimed to improve the image of nursing within the environment of today's National Health Service. It is a case study that one might not immediately consider entering for the IPA awards scheme....