Raising the standard and standing of nursing recruitment - building a positive image in hard times

As with recruitment for other careers, advertising is an important vehicle for the promotion of the nursing profession (general nursing, nursing of mentally handicapped people, nursing of mentally ill people).
Agency: TBWAAuthors: Jane Fiori

Raising the standard and standing of nursing recruitment - building a positive image in hard times

INTRODUCTION

As with recruitment for other careers, advertising is a major vehicle for the promotion of the nursing profession. It can be both highly visible and persuasive in complementing other more mundane sources of career information.

This case study describes the recruitment campaign which has aimed to improve the image of nursing within the environment of today's National Health Service. It is a case study that one might not immediately consider entering for the IPA awards scheme....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands