Legal Insights on the Advertiser/Agency Contract
ANA reference guide provides invaluable legal insights for today's marketers
Robin Webster ANA
Based on the number of inquiries received by ANA's Information Resource Center, advertisers seem to have a great many questions about best practices in agency contracts. While the details of agency compensation will vary widely from company to company, there are a number of other areas often overlooked which can come back to haunt the marketer who fails to think through the legal repercussions of the advertiser/agency relationship.
In early fall, ANA will publish a revised version of Doug Wood's...