Event Marketing And Newspapers

William W. Cone

Describes how a newspaper can partner companies in arranging, managing and hosting promotional events.

Event Marketing and Newspapers

How an innovative newspaper can partner with its advertising clients

William W. ConeHerald Events

The big buzz words in the newspaper business the past few years have been 'marketing driven,' 'brand building' and 'new business development.' Yet for the most part, the majority of newspapers still look for new business in the same old places: from retail, automotive and employment accounts or from ad agency placements. Very few newspapers have developed serious strategies to get their share of the promotional marketing dollars being spent in their markets. And that adds up to a considerable loss...

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