Internal Marketing Communications
Without it you cant have Integrated Marketing Communications
Richard L. Kaye Kaye and Company
In the 70s, everyone in business spoke of quality. In the 80s the word on the street was productivity. Now, as we plunge headlong toward the millennium, the new business buzzword is integrated marketing communications. This brainchild of academicians Schultz, Tannenbaum and Lauterborn has become one of the 90s most-often-cited business concepts.
Integrated Marketing Communications, according to its creators, means talking to buyers based on what they see, hear and feel, rather than simply talking about ones products. It means realigning communications...