A $9.265 Billion Dollar Tool That Can Help Marketers Build Brands

William S. Steinberg

Discusses the advantages of `corporate barter', whereby an obsolete product, service or property can be turned into valuable trade credits by selling it to a corporate barter company like Tradewell.

A $9.265 Billion Dollar Tool That Can Help Marketers Build Brands

As business moves faster than ever before, time is of the essence

William S. Steinberg, Tradewell Inc.

Today, many new products are becoming obsolete – even before they reach the consumer. And no one can wait around in the hopes that time will cure such marketing failures. But as American business moves into the 21st Century, what is probably the oldest form of commerce in the world – barter – has become a widely-accepted solution to vexing financial and marketing challenges.

Nowhere is that clearer than...

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