Multicultural Management: Embracing The Changing Face of America

Gilbert R. Dávila

The author argues that the fast changing demographics of the American population means that ethnic groups should be represented both in corporate management and targeted marketing - he uses extensive examples from Sears.

Multicultural Management: Embracing the Changing Face of America

The importance of promoting multiculturalism on a company-wide basis

Gilbert R. DvilaSears, Roebuck and Co.

As soon as the 2000 Census results were released, newspapers across the country featured the significant demographic changes in urban and rural populations throughout the United States. The Census confirmed what many had claimed over the last few years: America is truly becoming a multicultural society. This trend indicates a growth much more prevalent than anyone anticipated in the U.S. even 10 or 20 years ago.

With this knowledge in hand, it is time for companies...

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