Media World: Broadband? As if

Peter Fiddick

The media scene is looking murky and everyone admits it. That is why a whole clutch of big media cheeses trekked to Arizona because the call came from Wall Street heavies Salomon Smith Barney.

Broadband? As If

Media World

Peter Fiddick

Given the current messy condition of the media's lot (Media World, passim sorry), it would come as pleasant relief to be able to turn our gaze to the middle distance and glimpse a sunlit upland or two.

Winston Churchill knew the feeling. 'Westward, look, the land is bright,' he promised the British people in a particularly dark hour of World War II. The view you get looking west, of course, depends on where you are standing, but westwardlooking media watchers whether in London looking to New York, in Washington...

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