Media World
Channel-Hopping
Peter Fiddick
And a happy new year to you, too. Let us begin 2002 as wed love to go on. So we wont talk about the continuing shrinking budgets of the US ad market. Nor will we mention the 10% job cuts at the UKs Telegraph newspapers.
We shall rush hastily past the boss of the Trinity Mirror groups three national newspapers forecasting year-on-year revenues down 20% in December, with no hope of uplift until the World Cup comes. (And, boy, the weight of media and marketing hopes riding on the coming summers soccer tourney makes the...