A Day Late and $37,500 Short

Charles Meyst

The author looks at agency selection in the light of 21st century technology. He discusses current practices, and suggests future improvements - through the use of the Internet (and agencyfinder.com).

A Day Late and $37,500 Short

Charles MeystBusiness Partnering International, Inc

In conversations with clients throughout the years, I have yet to speak with anyone who doesn't agree that it's financial folly, fiscal irresponsibility, or economic suicide to continue in a relationship with an advertising agency that isn't producing positive (beneficial) results. Everyone seems to know the consequences of working with the wrong agency.

Here's the Case for Working With the Right Agency!

Initially, marketing executives tell us they're pleased with the work their agencies are producing. So in a word, it appears clients ultimately end up selecting and...

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