Media Outlook 2001: Cable Television

Joe Ostrow

In early 2001, the author looks at the challenges and opportunities for cable television in the USA - especially in areas of programming, cross platform advertising, and Internet connects.

Media Outlook 2001: Cable Television

Joe OstrowCabletelevision Advertising Bureau

After a year in which its audience growth continued unabated despite the much ballyhooed exploits of Regis Philbin and Survivor Richard Hatch, cable television is still very much the progressive force in TV, satisfying more viewer choices than ever before.

In a major study released last year, cable proved to be the equal of broadcast television in terms of commercial performance. This largest-ever commercial recall study, conducted by Nielsen Media Research for CAB, involved more than 17,000 respondents. It revealed that there is virtually no difference between broadcast and cable...

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