Free Marketing

The author outlines how making free offers on the web can help develop 'email permission marketing' and the building of 'opt-in mailing lists'.

Free Marketing

Using free services to advertise and promote your brands

Scott J. GreiffBlock Drug Company, Inc

In order to take advantage of the opportunities the Internet has to offer, advertisers need to do more than just re-purpose existing print and television copy. We have learned that the killer application of the Internet is e-mail-permission marketing. Companies are using a variety of e-mail-permission marketing programs, sponsorships and other incentives to build Web site traffic, develop opt-in mailing lists and ultimately get consumers to buy their goods and services. The most successful programs are those that take into account the...

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