B2B Embraces New Online Data Collection Tool
A standardized online registration form proves effective for marketers
Bill GiacaloneB2B WorksA major online marketing initiative has been launched in the business-to-business arena that could be a harbinger of what the online future holds for all marketers.
Through a collaborative effort by leaders of the B2B marketing community, a standardized online registration form has been developed. It will help websites take an important step towards resolving one of the most vexing challenges facing online marketers: the acquisition of critical information that will allow marketers to reach their target audiences more efficiently....