Radio Reaches Your Consumer - Now!

Kraig Kitchin and Reny Leutz

This article provides a comprehensive review of commercial radio in the USA in the year 2000. The authors comment on recent changes, and opportunities for advertisers in the future.
Radio Reaches Your Consumer Now! Kraig Kitchin Clear Channel Communications, Premiere Radio Networks andReyn Leutz, Mindshare USA

NEW BUSINESS MODELS AND ADVANCEMENTS IN TECHNOLOGY BRING THE LISTENER TO YOU: AN INDUSTRY PERSPECTIVE

Radio, long considered a cornerstone of traditional media and reaching more than 95 percent of all consumers on a weekly basis, is performing like a nimble leader of innovation to its users and advertisers. New advertising opportunities have been created through new ownership structures, translating to unprecedented growth in advertising commitments. Technology has also provided listeners new ways to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands