The Pay-Per-View Advantage

John Rubey

The author argues that sponsorship of pay-per-view events via TV and/or web-cast can reap rewards far greater than indicated by the final number tuning in.

The Pay-Per-View Advantage

How to utilize this high performing marketing tool

John Rubey Spring Communications

Imagine a sponsorship opportunity that offers the ability to:

  • Slice through today's increasingly cluttered media environment;
  • Raise brand awareness and preference among the target audience;
  • Create relevant, effective advertising and promotion activities;
  • Provide discernable added value to drive measurable sales.

Now imagine that the engine powering the vehicle that delivers in all...

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