Washington Focus: Child Protection Drives The Train

Daniel L. Jaffe

This article summarises current legal and ethical issues in the USA - specifically, advertisng that encourages obesity, violence on TV and advertising to children.

Washington Focus

 Child Protection Drives the Train

Daniel L. Jaffe ANA

Obesity. Youth violence. Children's advertising. While these important issues may not sound like they have much in common, in each case, a growing chorus of medical and psychological authorities are claiming that the media and the advertising community are becoming ever greater contributors to societal ills and childhood problems.

Recently, for example, the American Psychological Association was asked by a group of its members to modify their ethical standards to bar psychologists from utilizing their expertise 'to promote and assist the commercial exploitation of children.' It used to...

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