Media Outlook 2000-Cable TV

Gig Barton

In early 2000, the author looks at the challenges and opportunities for cable TV in the USA - especially content, integrated media delivery, and interactivity.

Media Outlook 2000 Cable TV

Gig Barton Courtroom Television Network LLC

The recently announced merger of AOL and Time Warner speaks loudly and clearly about the future. It also addresses how content, whether generated from the programming side or from the advertiser side, will be presented to and eventually engaged by the consumer. However, this merger of two of the best known media brands in the world is ultimately about the many strong sub brands, that make up these larger super brands.

Cable has evolved into a catchword for programming, delivery, speed, targetability, interactivity, creativity, choice and utility....

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