Media Outlook 2000-Radio

Kraig Kitchin

In early 2000, the author looks at the challenges and opportunities for radio in the USA - despite its healthy success, 'button-pushing'(listeners chasing their favourite record) is the new issue.

Media Outlook 2000 Radio

Kraig Kitchin Premiere Radio Networks

Radio is going through a ‘gold rush’. The deafening sound of media purchases from advertisers has made radio broadcasters look good and shareholders smile ear-to-ear. So what’s in it for you? The untold truths are starting to appear. They’ll overshadow any concerns you might have about commercial clutter, consolidation of ownership, or larger than inflation rate price increases. Spend five minutes with me and see what I see as an operator of radio programs nationwide; it’ll renew your faith in commerce.

Any robust economy brings about innovation. In radio’s...

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